A little over a year ago, I wrote about how to use customer feedback to make better product decisions and improve our product intuition as Product Managers. That article was the fundamental idea behind Birdie and still expresses well our core value proposition of centralizing a myriad of customer feedback sources and using Artificial Intelligence to easily extract insights over this data, to help Product Managers, Designers, CX Managers, etc. scale the process of uncovering and understanding customer insights.
The road of a startup is full of ups and downs, new discoveries, and, most importantly, new learnings, and at Birdie this is no different. After a year of working side by side with dozens of customers and design partners and talking with uncountable product professionals to understand how to better help them, we found an interesting opportunity that tackles two very important metrics for almost all companies: customer satisfaction and support cost.
